{"id":70762,"date":"2026-10-10T22:29:47","date_gmt":"2026-10-10T21:29:47","guid":{"rendered":"https:\/\/plumeseconomiques.com\/fr\/?p=70762"},"modified":"2026-10-12T22:43:54","modified_gmt":"2026-10-12T21:43:54","slug":"almarai-devoile-sa-strategie-2026-2031","status":"publish","type":"post","link":"https:\/\/plumeseconomiques.com\/fr\/news\/almarai-devoile-sa-strategie-2026-2031\/","title":{"rendered":"Almarai d\u00e9voile sa strat\u00e9gie 2026-2031"},"content":{"rendered":"<div class=\"ds-message _63c77b1\">\n<div class=\"ds-markdown ds-assistant-message-main-content\">\n<p style=\"text-align: justify;\"><strong><span class=\"\" style=\"color: #000000;\">Almarai d\u00e9voile sa strat\u00e9gie 2026-2031<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><em><span style=\"color: #000000;\"><span class=\"\">Plus de 4 milliards de dollars d\u2019investissements pour soutenir une croissance durable<\/span><\/span><\/em><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span class=\"\">Riyad, Arabie saoudite \u2013 10 octobre 2026<\/span><\/strong><span class=\"\"> \u2014 Almarai passe \u00e0 la vitesse sup\u00e9rieure. Lors de sa <\/span><strong><span class=\"\">Journ\u00e9e des march\u00e9s de capitaux 2026<\/span><\/strong><span class=\"\">, le premier groupe laitier au monde enti\u00e8rement int\u00e9gr\u00e9 verticalement et premi\u00e8re entreprise de fabrication et de distribution de produits alimentaires et de boissons dans la r\u00e9gion <\/span><strong><span class=\"\">MENA<\/span><\/strong><span class=\"\"> a pr\u00e9sent\u00e9 les grandes lignes de sa strat\u00e9gie <\/span><strong><span class=\"\">2026-2031<\/span><\/strong><span class=\"\">. Objectif : renforcer ses capacit\u00e9s, consolider ses atouts concurrentiels et ouvrir une nouvelle phase de croissance durable.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"\" style=\"color: #000000;\">Une feuille de route ambitieuse pour cinq ans<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">Devant investisseurs, banquiers, analystes et repr\u00e9sentants de la communaut\u00e9 d\u2019affaires, les dirigeants d\u2019Almarai ont d\u00e9voil\u00e9 une strat\u00e9gie b\u00e2tie sur plusieurs d\u00e9cennies d\u2019investissements dans les marques, les capacit\u00e9s de production, les cha\u00eenes d\u2019approvisionnement et le capital humain.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">Cette nouvelle \u00e9tape incarne aussi l\u2019ambition de l\u2019entreprise de cr\u00e9er une valeur durable pour ses consommateurs, ses clients, ses collaborateurs, ses actionnaires et les communaut\u00e9s qu\u2019elle accompagne.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"\" style=\"color: #000000;\">Quatre priorit\u00e9s cl\u00e9s<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">La strat\u00e9gie 2026-2031 repose sur quatre axes majeurs :<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">1. Renforcer les cat\u00e9gories de produits phares<\/span><\/h4>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">Almarai veut consolider ses positions sur ses march\u00e9s historiques et ses produits les plus reconnus.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">2. S\u2019\u00e9tendre de mani\u00e8re s\u00e9lective vers de nouvelles cat\u00e9gories \u00e0 fort potentiel<\/span><\/h4>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">Le groupe entend saisir les opportunit\u00e9s de croissance dans des segments porteurs, sans se disperser.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">3. Accro\u00eetre sa pr\u00e9sence dans la restauration hors foyer et le e-commerce<\/span><\/h4>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">L\u2019entreprise veut renforcer sa pr\u00e9sence dans des canaux en pleine transformation, notamment la restauration hors foyer et le commerce \u00e9lectronique.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">4. Poursuivre son expansion sur les march\u00e9s prioritaires de la r\u00e9gion<\/span><\/h4>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">Almarai compte poursuivre son d\u00e9veloppement dans les g\u00e9ographies cl\u00e9s de la r\u00e9gion MENA.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"\" style=\"color: #000000;\">Plus de 4 milliards de dollars d\u2019investissements<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"color: #000000;\"><span class=\"\">Pour soutenir cette ambition, Almarai pr\u00e9voit d\u2019investir <\/span><strong><span class=\"\">plus de 4 milliards de dollars am\u00e9ricains<\/span><\/strong><span class=\"\"> au cours de la p\u00e9riode couverte par la strat\u00e9gie.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"\" style=\"color: #000000;\">Expansion des capacit\u00e9s et r\u00e9silience de la cha\u00eene d\u2019approvisionnement<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">Ces investissements viseront \u00e0 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\" style=\"color: #000000;\">soutenir l\u2019expansion des capacit\u00e9s de production ;<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\" style=\"color: #000000;\">renforcer les atouts concurrentiels du groupe ;<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\" style=\"color: #000000;\">favoriser la prochaine phase de croissance durable ;<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\" style=\"color: #000000;\">\u00e9largir les choix propos\u00e9s aux consommateurs ;<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\" style=\"color: #000000;\">renforcer la r\u00e9silience de la cha\u00eene d\u2019approvisionnement ;<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\" style=\"color: #000000;\">consolider les capacit\u00e9s de production locales.<\/span><\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><span class=\"\" style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-70764\" src=\"https:\/\/www.plumeseconomiques.com\/fr\/wp-content\/uploads\/2026\/10\/fawaz-aljasser-chief-executive-officer-of-almarai-company-photo-aetoswire_1791611505.jpg\" alt=\"fawaz aljasser, chief executive officer of almarai company, (photo aetoswire) 1791611505\" width=\"950\" height=\"524\" srcset=\"https:\/\/www.plumeseconomiques.com\/fr\/wp-content\/uploads\/2026\/10\/fawaz-aljasser-chief-executive-officer-of-almarai-company-photo-aetoswire_1791611505.jpg 950w, https:\/\/www.plumeseconomiques.com\/fr\/wp-content\/uploads\/2026\/10\/fawaz-aljasser-chief-executive-officer-of-almarai-company-photo-aetoswire_1791611505-300x165.jpg 300w, https:\/\/www.plumeseconomiques.com\/fr\/wp-content\/uploads\/2026\/10\/fawaz-aljasser-chief-executive-officer-of-almarai-company-photo-aetoswire_1791611505-768x424.jpg 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/>Fawaz Aljasser : \u00ab Notre ambition ne se limite pas \u00e0 la performance financi\u00e8re \u00bb<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"color: #000000;\"><span class=\"\">Commentant cette strat\u00e9gie, <\/span><strong><span class=\"\">Fawaz Aljasser<\/span><\/strong><span class=\"\">, PDG d\u2019Almarai, a d\u00e9clar\u00e9 :<\/span><\/span><\/p>\n<blockquote>\n<p class=\"ds-markdown-paragraph\"><span class=\"\" style=\"color: #000000;\">\u00ab Notre nouvelle strat\u00e9gie de croissance s\u2019appuie sur nos marques reconnues et cr\u00e9dibles, nos capacit\u00e9s \u00e0 la pointe du secteur et sur l\u2019une des plateformes les plus int\u00e9gr\u00e9es de la r\u00e9gion dans le domaine de l\u2019alimentation et des boissons. Aujourd\u2019hui, nous abordons la prochaine \u00e9tape de notre d\u00e9veloppement en nous appuyant sur des bases solides. \u00bb<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong><span class=\"\" style=\"color: #000000;\">Une cr\u00e9ation de valeur qui d\u00e9passe les chiffres<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">Le dirigeant insiste sur la dimension durable de cette strat\u00e9gie :<\/span><\/p>\n<blockquote>\n<p class=\"ds-markdown-paragraph\"><span class=\"\" style=\"color: #000000;\">\u00ab Plus important encore, notre ambition ne se limite pas \u00e0 la performance financi\u00e8re. Nous investissons pour \u00e9largir les choix propos\u00e9s aux consommateurs, renforcer la r\u00e9silience de notre cha\u00eene d\u2019approvisionnement et consolider nos capacit\u00e9s de production locales. \u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">Et d\u2019ajouter :<\/span><\/p>\n<blockquote>\n<p class=\"ds-markdown-paragraph\"><span class=\"\" style=\"color: #000000;\">\u00ab Nous sommes convaincus que la combinaison des marques de confiance, l\u2019excellence op\u00e9rationnelle, l\u2019envergure et la r\u00e9silience dont b\u00e9n\u00e9ficie Almarai nous permet de tirer pleinement parti des importantes opportunit\u00e9s qui se pr\u00e9sentent, tout en continuant \u00e0 offrir la qualit\u00e9 et la valeur attendus par les consommateurs. \u00bb<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong><span class=\"\" style=\"color: #000000;\">Des tendances porteuses pour l\u2019alimentation et les boissons<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span class=\"\" style=\"color: #000000;\">Les nouvelles opportunit\u00e9s qu\u2019Almarai entend saisir sont port\u00e9es par plusieurs dynamiques :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\" style=\"color: #000000;\">les tendances de croissance \u00e0 long terme du secteur de l\u2019alimentation et des boissons ;<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\" style=\"color: #000000;\">la demande croissante des consommateurs pour des produits de haute qualit\u00e9 ;<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\" style=\"color: #000000;\">les atouts distinctifs d\u2019Almarai dans la production, la cha\u00eene d\u2019approvisionnement, la distribution, l\u2019orientation client et l\u2019innovation.<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span class=\"\">Lire aussi:<\/span><\/strong><\/span><\/p>\n<div class=\"gsc-thumbnail-inside\">\n<div class=\"gs-title\"><a class=\"gs-title\" dir=\"ltr\" href=\"https:\/\/plumeseconomiques.com\/fr\/magazine\/sous-le-zoom\/TunisieGafsaApprobationde228projetsdinvestissementagricolesprives\/\" data-cturl=\"https:\/\/www.google.com\/url?client=internal-element-cse&amp;cx=011238217578432545340:5m9aarzzppc&amp;opi=88066884&amp;q=https:\/\/plumeseconomiques.com\/fr\/magazine\/sous-le-zoom\/TunisieGafsaApprobationde228projetsdinvestissementagricolesprives\/&amp;sa=U&amp;ved=2ahUKEwipmNDQuLWXAxUl_7sIHS8FJ3gQFnoECAwQAQ&amp;usg=AOvVaw3OkYGHHLF6FJP9pboGiZNQ&amp;fexp=121877338,121877336\" data-ctorig=\"https:\/\/plumeseconomiques.com\/fr\/magazine\/sous-le-zoom\/TunisieGafsaApprobationde228projetsdinvestissementagricolesprives\/\">Approbation de 228 projets d&rsquo;<b>investissement<\/b> agricoles priv\u00e9s<\/a><\/div>\n<\/div>\n<div class=\"gsc-thumbnail-inside\">\n<div class=\"gs-title\"><a class=\"gs-title\" dir=\"ltr\" href=\"https:\/\/plumeseconomiques.com\/fr\/magazine\/sous-le-zoom\/L-investissement-industriel-en-regression-regression-de-6-2\/\" data-cturl=\"https:\/\/www.google.com\/url?client=internal-element-cse&amp;cx=011238217578432545340:5m9aarzzppc&amp;opi=88066884&amp;q=https:\/\/plumeseconomiques.com\/fr\/magazine\/sous-le-zoom\/L-investissement-industriel-en-regression-regression-de-6-2\/&amp;sa=U&amp;ved=2ahUKEwipmNDQuLWXAxUl_7sIHS8FJ3gQFnoECAoQAQ&amp;usg=AOvVaw3I5M3gEprhPCFl808hDLMS&amp;fexp=121877338,121877336\" data-ctorig=\"https:\/\/plumeseconomiques.com\/fr\/magazine\/sous-le-zoom\/L-investissement-industriel-en-regression-regression-de-6-2\/\">L&rsquo;<b>investissement<\/b> industriel en r\u00e9gression r\u00e9gression de 6.2%<\/a><\/div>\n<\/div>\n<div class=\"gsc-thumbnail-inside\">\n<div class=\"gs-title\"><a class=\"gs-title\" dir=\"ltr\" href=\"https:\/\/plumeseconomiques.com\/fr\/magazine\/sous-le-zoom\/Tunisie-La-CNUCED-presente-son-rapport-sur-l-investissement-dans-le-mond\/\" data-cturl=\"https:\/\/www.google.com\/url?client=internal-element-cse&amp;cx=011238217578432545340:5m9aarzzppc&amp;opi=88066884&amp;q=https:\/\/plumeseconomiques.com\/fr\/magazine\/sous-le-zoom\/Tunisie-La-CNUCED-presente-son-rapport-sur-l-investissement-dans-le-mond\/&amp;sa=U&amp;ved=2ahUKEwipmNDQuLWXAxUl_7sIHS8FJ3gQFnoECAQQAQ&amp;usg=AOvVaw3d2Zue-RlEHsPxjvNVskzg&amp;fexp=121877338,121877336\" data-ctorig=\"https:\/\/plumeseconomiques.com\/fr\/magazine\/sous-le-zoom\/Tunisie-La-CNUCED-presente-son-rapport-sur-l-investissement-dans-le-mond\/\">Tunisie: La CNUCED pr\u00e9sente son rapport sur l&rsquo;<b>investissement<\/b> dans &#8230;<\/a><\/div>\n<\/div>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Plus de 4 milliards de dollars d\u2019investissements pour soutenir une croissance durable<\/p>\n","protected":false},"author":1,"featured_media":70763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Almarai d\u00e9voile sa strat\u00e9gie 2026-2031","_seopress_titles_desc":"Plus de 4 milliards de dollars d\u2019investissements pour soutenir une croissance 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de croissance,2026-2031,Journ\u00e9e des march\u00e9s de capitaux,Riyad,Arabie saoudite,produits laitiers,boissons,Fawaz Aljasser,restauration hors foyer,croissance durable,capacit\u00e9s de production,distribution","footnotes":""},"categories":[78,61],"tags":[],"class_list":["post-70762","post","type-post","status-publish","format-standard","has-post-thumbnail","category-international-echo","category-news"],"_links":{"self":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/70762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/comments?post=70762"}],"version-history":[{"count":2,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/70762\/revisions"}],"predecessor-version":[{"id":70766,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/70762\/revisions\/70766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/media\/70763"}],"wp:attachment":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/media?parent=70762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/categories?post=70762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/tags?post=70762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}