{"id":69850,"date":"2026-03-30T10:03:53","date_gmt":"2026-03-30T09:03:53","guid":{"rendered":"https:\/\/plumeseconomiques.com\/fr\/?p=69850"},"modified":"2026-03-30T10:03:53","modified_gmt":"2026-03-30T09:03:53","slug":"mondial-2030-le-maroc-redefinit-son-secteur-hotelier","status":"publish","type":"post","link":"https:\/\/plumeseconomiques.com\/fr\/magazine\/sous-le-zoom\/mondial-2030-le-maroc-redefinit-son-secteur-hotelier\/","title":{"rendered":"Mondial 2030 : Le Maroc red\u00e9finit son secteur h\u00f4telier"},"content":{"rendered":"<p data-start=\"146\" data-end=\"365\">Le Royaume se positionne pour la Coupe du Monde 2030 avec un plan h\u00f4telier massif de <strong data-start=\"231\" data-end=\"256\">3,5 milliards d\u2019euros<\/strong>. L\u2019objectif\u202f: d\u00e9passer l\u2019\u00e9v\u00e9nement sportif pour transformer durablement l\u2019industrie touristique nationale.<\/p>\n<h2 data-section-id=\"pbqml9\" data-start=\"367\" data-end=\"402\">Une mont\u00e9e en puissance chiffr\u00e9e<\/h2>\n<ul data-start=\"404\" data-end=\"740\">\n<li data-section-id=\"7zfqdt\" data-start=\"404\" data-end=\"466\"><strong data-start=\"406\" data-end=\"432\">+700 projets h\u00f4teliers<\/strong> r\u00e9partis sur tout le territoire<\/li>\n<li data-section-id=\"w9erli\" data-start=\"467\" data-end=\"516\"><strong data-start=\"469\" data-end=\"506\">Environ 25 000 nouvelles chambres<\/strong> pr\u00e9vues<\/li>\n<li data-section-id=\"1utajpx\" data-start=\"517\" data-end=\"562\"><strong data-start=\"519\" data-end=\"560\">Capacit\u00e9 d\u2019accueil en hausse de +20\u202f%<\/strong><\/li>\n<li data-section-id=\"158wlv\" data-start=\"563\" data-end=\"645\">Strat\u00e9gie centr\u00e9e sur <strong data-start=\"587\" data-end=\"643\">qualit\u00e9, exp\u00e9rience client et investissement durable<\/strong><\/li>\n<li data-section-id=\"1lvl42r\" data-start=\"646\" data-end=\"740\">Financement majoritairement national, avec <strong data-start=\"691\" data-end=\"740\">ouverture aux grandes cha\u00eenes internationales<\/strong><\/li>\n<\/ul>\n<p data-start=\"742\" data-end=\"820\">Le Maroc ne vise plus le volume, mais la <strong data-start=\"783\" data-end=\"817\">premiumisation de son tourisme<\/strong>.<\/p>\n<h2 data-section-id=\"12iu1ae\" data-start=\"822\" data-end=\"870\">Au-del\u00e0 de la Coupe du Monde<\/h2>\n<p data-start=\"872\" data-end=\"921\">Ce plan d\u00e9passe le cadre d\u2019un \u00e9v\u00e9nement sportif\u202f:<\/p>\n<ul data-start=\"923\" data-end=\"1353\">\n<li data-section-id=\"144wufn\" data-start=\"923\" data-end=\"1016\"><strong data-start=\"925\" data-end=\"954\">Mont\u00e9e en gamme acc\u00e9l\u00e9r\u00e9e<\/strong>\u202f: h\u00f4tels 4 et 5 \u00e9toiles cibl\u00e9s dans toutes les r\u00e9gions cl\u00e9s<\/li>\n<li data-section-id=\"19xu3g9\" data-start=\"1017\" data-end=\"1102\"><strong data-start=\"1019\" data-end=\"1043\">Professionnalisation<\/strong>\u202f: recrutement, formation et standardisation des services<\/li>\n<li data-section-id=\"z9k6fr\" data-start=\"1103\" data-end=\"1220\"><strong data-start=\"1105\" data-end=\"1140\">Opportunit\u00e9s pour investisseurs<\/strong>\u202f: locaux et internationaux, notamment dans les hubs touristiques et littoraux<\/li>\n<li data-section-id=\"1x5ubcc\" data-start=\"1221\" data-end=\"1353\"><strong data-start=\"1223\" data-end=\"1269\">Transformation de l\u2019exp\u00e9rience touristique<\/strong>\u202f: int\u00e9gration de services num\u00e9riques, exp\u00e9riences culturelles et s\u00e9jours durables<\/li>\n<\/ul>\n<blockquote data-start=\"1355\" data-end=\"1543\">\n<p data-start=\"1357\" data-end=\"1543\">Les donn\u00e9es de la <strong data-start=\"1375\" data-end=\"1413\">Minist\u00e8re du Tourisme et de l\u2019ONMT<\/strong> confirment que les investissements h\u00f4teliers ont progress\u00e9 de <strong data-start=\"1476\" data-end=\"1492\">+15\u202f% par an<\/strong> depuis 2022, et ce plan acc\u00e9l\u00e8re cette tendance.<\/p>\n<\/blockquote>\n<h2 data-section-id=\"jyk3qz\" data-start=\"1545\" data-end=\"1597\">Le Maroc, plateforme strat\u00e9gique d\u2019investissement<\/h2>\n<p data-start=\"1599\" data-end=\"1645\">Le pays devient un <strong data-start=\"1618\" data-end=\"1643\">hub h\u00f4telier r\u00e9gional<\/strong>\u202f:<\/p>\n<ul data-start=\"1647\" data-end=\"1985\">\n<li data-section-id=\"126ddva\" data-start=\"1647\" data-end=\"1720\">Position g\u00e9ographique favorable\u202f: <strong data-start=\"1683\" data-end=\"1718\">Afrique du Nord et M\u00e9diterran\u00e9e<\/strong><\/li>\n<li data-section-id=\"1m4k8h7\" data-start=\"1721\" data-end=\"1833\">Attractivit\u00e9 renforc\u00e9e\u202f: stabilit\u00e9 politique, infrastructures modernes, connectivit\u00e9 a\u00e9rienne et ferroviaire<\/li>\n<li data-section-id=\"p3lqeo\" data-start=\"1834\" data-end=\"1985\">Rendements projet\u00e9s\u202f: h\u00f4tels 4-5 \u00e9toiles affichent des <strong data-start=\"1891\" data-end=\"1936\">marges op\u00e9rationnelles sup\u00e9rieures \u00e0 25\u202f%<\/strong> dans les grandes villes et stations baln\u00e9aires<\/li>\n<\/ul>\n<p data-start=\"2311\" data-end=\"2455\">Le Maroc se place ainsi comme <strong data-start=\"2341\" data-end=\"2378\">acteur strat\u00e9gique incontournable<\/strong> du tourisme africain et m\u00e9diterran\u00e9en, pr\u00eat \u00e0 attirer capitaux et talents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Royaume se positionne pour la Coupe du Monde 2030 avec un plan h\u00f4telier massif de 3,5 milliards d\u2019euros. L\u2019objectif\u202f: d\u00e9passer l\u2019\u00e9v\u00e9nement sportif pour transformer durablement l\u2019industrie touristique nationale. Une mont\u00e9e en puissance chiffr\u00e9e +700 projets h\u00f4teliers r\u00e9partis sur tout le territoire Environ 25 000 nouvelles chambres pr\u00e9vues Capacit\u00e9 d\u2019accueil en hausse de +20\u202f% Strat\u00e9gie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":69853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Mondial 2030 : Le Maroc red\u00e9finit son secteur h\u00f4telier","_seopress_titles_desc":"Maroc mise sur plan h\u00f4telier 2030 pour d\u00e9velopper tourisme premium et attirer investisseurs locaux et internationaux","_seopress_robots_index":"","footnotes":""},"categories":[74],"tags":[],"class_list":{"0":"post-69850","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sous-le-zoom"},"_links":{"self":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/69850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/comments?post=69850"}],"version-history":[{"count":1,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/69850\/revisions"}],"predecessor-version":[{"id":69854,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/69850\/revisions\/69854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/media\/69853"}],"wp:attachment":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/media?parent=69850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/categories?post=69850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/tags?post=69850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}