{"id":69692,"date":"2026-03-23T09:53:33","date_gmt":"2026-03-23T08:53:33","guid":{"rendered":"https:\/\/plumeseconomiques.com\/fr\/?p=69692"},"modified":"2026-03-23T09:53:33","modified_gmt":"2026-03-23T08:53:33","slug":"youssef-zbidi-nomme-a-la-tete-de-the-nine-lifestyle-experience-en-tunisie","status":"publish","type":"post","link":"https:\/\/plumeseconomiques.com\/fr\/news\/youssef-zbidi-nomme-a-la-tete-de-the-nine-lifestyle-experience-en-tunisie\/","title":{"rendered":"Youssef Zbidi nomm\u00e9 \u00e0 la t\u00eate de The Nine Lifestyle Experience en Tunisie"},"content":{"rendered":"<p data-start=\"163\" data-end=\"471\">Le secteur h\u00f4telier tunisien est en phase de recalibrage. Pression sur les marges, mont\u00e9e des standards internationaux, client plus exigeant. Dans ce contexte, la nomination de Youssef Zbidi \u00e0 la t\u00eate de The Nine Lifestyle Experience n\u2019est pas un simple mouvement RH. C\u2019est un indicateur de repositionnement.<\/p>\n<h2 data-section-id=\"t5si3i\" data-start=\"478\" data-end=\"549\">Profil de Youssef Zbidi : un mix sales, marketing et op\u00e9rations<\/h2>\n<p data-start=\"551\" data-end=\"635\">Un parcours structur\u00e9 autour de la performance commerciale et de la gestion terrain.<\/p>\n<p data-start=\"637\" data-end=\"652\"><strong data-start=\"637\" data-end=\"652\">Formation :<\/strong><\/p>\n<ul data-start=\"653\" data-end=\"756\">\n<li data-section-id=\"5c1egc\" data-start=\"653\" data-end=\"710\">Institut des Hautes \u00c9tudes Touristiques de Sidi Dhrif<\/li>\n<li data-section-id=\"iv92at\" data-start=\"711\" data-end=\"756\">Master \u2013 Universit\u00e9 Nice Sophia Antipolis<\/li>\n<\/ul>\n<p data-start=\"758\" data-end=\"774\"><strong data-start=\"758\" data-end=\"774\">Exp\u00e9rience :<\/strong><\/p>\n<ul data-start=\"775\" data-end=\"842\">\n<li data-section-id=\"4i2pmn\" data-start=\"775\" data-end=\"807\">+10 ans en sales &amp; marketing<\/li>\n<li data-section-id=\"1g0tjtv\" data-start=\"808\" data-end=\"842\">2 ans en op\u00e9rations h\u00f4teli\u00e8res<\/li>\n<\/ul>\n<p data-start=\"844\" data-end=\"861\"><strong data-start=\"844\" data-end=\"861\">Postes cl\u00e9s :<\/strong><\/p>\n<ul data-start=\"862\" data-end=\"980\">\n<li data-section-id=\"1l4rhr2\" data-start=\"862\" data-end=\"910\">Manager of Sales \u2013 Anantara Hotels &amp; Resorts<\/li>\n<li data-section-id=\"10wp3kl\" data-start=\"911\" data-end=\"944\">Directeur des ventes \u2013 Kyriad<\/li>\n<li data-section-id=\"rqsqv9\" data-start=\"945\" data-end=\"980\">Hotel Manager \u2013 Monarque Hotels<\/li>\n<\/ul>\n<p data-start=\"982\" data-end=\"1079\">&#x1f449; Lecture directe : profil orient\u00e9 revenus + ex\u00e9cution op\u00e9rationnelle. Rare sur le march\u00e9 local.<\/p>\n<h2 data-section-id=\"lp691c\" data-start=\"1086\" data-end=\"1135\">Pourquoi cette nomination est strat\u00e9gique<\/h2>\n<p data-start=\"1137\" data-end=\"1214\">Le march\u00e9 h\u00f4telier tunisien \u00e9volue rapidement, avec une pression accrue sur :<\/p>\n<ul data-start=\"1215\" data-end=\"1298\">\n<li data-section-id=\"prun5f\" data-start=\"1215\" data-end=\"1239\">Le taux d\u2019occupation<\/li>\n<li data-section-id=\"1neriuk\" data-start=\"1240\" data-end=\"1274\">Le revenu par chambre (RevPAR)<\/li>\n<li data-section-id=\"wzd652\" data-start=\"1275\" data-end=\"1298\">L\u2019exp\u00e9rience client<\/li>\n<\/ul>\n<p data-start=\"1300\" data-end=\"1327\"><strong data-start=\"1300\" data-end=\"1327\">Quelques rep\u00e8res cl\u00e9s :<\/strong><\/p>\n<ul data-start=\"1328\" data-end=\"1506\">\n<li data-section-id=\"94lwqv\" data-start=\"1328\" data-end=\"1385\">+<strong data-start=\"1331\" data-end=\"1347\">8,7 millions<\/strong> de touristes en Tunisie en <strong data-start=\"1375\" data-end=\"1383\">2024<\/strong><\/li>\n<li data-section-id=\"18ad26f\" data-start=\"1386\" data-end=\"1439\">Objectif officiel : <strong data-start=\"1408\" data-end=\"1423\">10 millions<\/strong> \u00e0 court terme<\/li>\n<li data-section-id=\"ydth3\" data-start=\"1440\" data-end=\"1506\">Croissance tir\u00e9e par le haut de gamme et les concepts hybrides<\/li>\n<\/ul>\n<p data-start=\"1508\" data-end=\"1583\">&#x1f449; Traduction : les \u00e9tablissements doivent vendre mieux, pas juste remplir.<\/p>\n<p data-start=\"1585\" data-end=\"1661\">Zbidi arrive avec une comp\u00e9tence centrale : convertir la demande en revenus.<\/p>\n<h2 data-section-id=\"12r4w3i\" data-start=\"1668\" data-end=\"1725\">The Nine Lifestyle Experience : un mod\u00e8le hybride<\/h2>\n<p data-start=\"1727\" data-end=\"1789\">L\u2019\u00e9tablissement ne se positionne pas comme un h\u00f4tel classique.<\/p>\n<p data-start=\"1791\" data-end=\"1804\"><strong data-start=\"1791\" data-end=\"1804\">Concept :<\/strong><\/p>\n<ul data-start=\"1805\" data-end=\"1924\">\n<li data-section-id=\"116mcqv\" data-start=\"1805\" data-end=\"1832\">Lieu de vie multi-usage<\/li>\n<li data-section-id=\"1j3pu9w\" data-start=\"1833\" data-end=\"1876\">Mix h\u00e9bergement + social + \u00e9v\u00e9nementiel<\/li>\n<li data-section-id=\"1sh9r33\" data-start=\"1877\" data-end=\"1924\">Ciblage client\u00e8le urbaine et internationale<\/li>\n<\/ul>\n<p data-start=\"1926\" data-end=\"1949\"><strong data-start=\"1926\" data-end=\"1949\">Objectif business :<\/strong><\/p>\n<ul data-start=\"1950\" data-end=\"2065\">\n<li data-section-id=\"1cv1r0c\" data-start=\"1950\" data-end=\"1990\">Augmenter le panier moyen par client<\/li>\n<li data-section-id=\"lqa8f5\" data-start=\"1991\" data-end=\"2033\">Maximiser les revenus hors h\u00e9bergement<\/li>\n<li data-section-id=\"17p89kz\" data-start=\"2034\" data-end=\"2065\">Allonger la dur\u00e9e de s\u00e9jour<\/li>\n<\/ul>\n<p data-start=\"2067\" data-end=\"2142\">&#x1f449; C\u2019est le mod\u00e8le adopt\u00e9 par les groupes internationaux depuis 5 \u00e0 10 ans.<\/p>\n<h2 data-section-id=\"vscmu7\" data-start=\"2149\" data-end=\"2196\">Ce que Zbidi doit ex\u00e9cuter concr\u00e8tement<\/h2>\n<p data-start=\"2198\" data-end=\"2236\">Sa mission est claire. Pas de th\u00e9orie.<\/p>\n<p data-start=\"2238\" data-end=\"2269\"><strong data-start=\"2238\" data-end=\"2269\">1. Acc\u00e9l\u00e9ration commerciale<\/strong><\/p>\n<ul data-start=\"2270\" data-end=\"2389\">\n<li data-section-id=\"tg3dl\" data-start=\"2270\" data-end=\"2297\">Optimisation du pricing<\/li>\n<li data-section-id=\"12nsyd1\" data-start=\"2298\" data-end=\"2343\">D\u00e9veloppement des canaux de vente directe<\/li>\n<li data-section-id=\"1epgxcs\" data-start=\"2344\" data-end=\"2389\">R\u00e9duction d\u00e9pendance OTA (Booking, Expedia)<\/li>\n<\/ul>\n<p data-start=\"2391\" data-end=\"2415\"><strong data-start=\"2391\" data-end=\"2415\">2. Exp\u00e9rience client<\/strong><\/p>\n<ul data-start=\"2416\" data-end=\"2485\">\n<li data-section-id=\"qfkqwo\" data-start=\"2416\" data-end=\"2446\">Standardisation du service<\/li>\n<li data-section-id=\"1bsk8jz\" data-start=\"2447\" data-end=\"2470\">Upsell syst\u00e9matique<\/li>\n<li data-section-id=\"1fz8g1t\" data-start=\"2471\" data-end=\"2485\">Fid\u00e9lisation<\/li>\n<\/ul>\n<p data-start=\"2487\" data-end=\"2505\"><strong data-start=\"2487\" data-end=\"2505\">3. Rentabilit\u00e9<\/strong><\/p>\n<ul data-start=\"2506\" data-end=\"2627\">\n<li data-section-id=\"1iactos\" data-start=\"2506\" data-end=\"2551\">Meilleure gestion des co\u00fbts op\u00e9rationnels<\/li>\n<li data-section-id=\"m59ypz\" data-start=\"2552\" data-end=\"2578\">Augmentation du RevPAR<\/li>\n<li data-section-id=\"3m058i\" data-start=\"2579\" data-end=\"2627\">Exploitation des revenus annexes (F&amp;B, events)<\/li>\n<\/ul>\n<h2 data-section-id=\"1hkovif\" data-start=\"2634\" data-end=\"2694\">Une tendance plus large dans l\u2019h\u00f4tellerie tunisienne<\/h2>\n<p data-start=\"2696\" data-end=\"2750\">Ce type de nomination refl\u00e8te une mutation du secteur.<\/p>\n<p data-start=\"2752\" data-end=\"2763\"><strong data-start=\"2752\" data-end=\"2763\">Avant :<\/strong><\/p>\n<ul data-start=\"2764\" data-end=\"2825\">\n<li data-section-id=\"1bzt6vt\" data-start=\"2764\" data-end=\"2790\">Gestion administrative<\/li>\n<li data-section-id=\"198ms7i\" data-start=\"2791\" data-end=\"2825\">D\u00e9pendance aux tour-op\u00e9rateurs<\/li>\n<\/ul>\n<p data-start=\"2827\" data-end=\"2843\"><strong data-start=\"2827\" data-end=\"2843\">Maintenant :<\/strong><\/p>\n<ul data-start=\"2844\" data-end=\"2926\">\n<li data-section-id=\"zeys3f\" data-start=\"2844\" data-end=\"2868\">Pilotage par la data<\/li>\n<li data-section-id=\"ie0re3\" data-start=\"2869\" data-end=\"2900\">Focus revenus et exp\u00e9rience<\/li>\n<li data-section-id=\"1ms1p1z\" data-start=\"2901\" data-end=\"2926\">Positionnement marque<\/li>\n<\/ul>\n<p data-start=\"2928\" data-end=\"2999\">&#x1f449; Le r\u00f4le du \u201cHotel Manager\u201d devient un r\u00f4le de <strong data-start=\"2977\" data-end=\"2998\">business operator<\/strong>.<\/p>\n<h2 data-section-id=\"1gpjv0p\" data-start=\"3006\" data-end=\"3047\">Ce que \u00e7a dit du march\u00e9<\/h2>\n<p data-start=\"3049\" data-end=\"3088\">Trois signaux faibles mais importants :<\/p>\n<ul data-start=\"3090\" data-end=\"3279\">\n<li data-section-id=\"1ar3j80\" data-start=\"3090\" data-end=\"3155\">Les profils commerciaux prennent le pouvoir dans l\u2019h\u00f4tellerie<\/li>\n<li data-section-id=\"kwku4g\" data-start=\"3156\" data-end=\"3213\">Les concepts hybrides remplacent les h\u00f4tels standards<\/li>\n<li data-section-id=\"1eu6ulf\" data-start=\"3214\" data-end=\"3279\">La concurrence se joue sur l\u2019exp\u00e9rience, pas sur le prix seul<\/li>\n<\/ul>\n<p data-start=\"3281\" data-end=\"3404\">&#x1f449; Si The Nine ex\u00e9cute correctement, il peut capter une client\u00e8le \u00e0 forte valeur ajout\u00e9e, encore sous-exploit\u00e9e en Tunisie.<\/p>\n<p data-start=\"3427\" data-end=\"3619\">\n<p data-start=\"3682\" data-end=\"3721\">\n<h2 data-section-id=\"1qr037j\" data-start=\"3728\" data-end=\"3771\"><\/h2>\n<p data-start=\"3910\" data-end=\"4016\" data-is-last-node=\"\" data-is-only-node=\"\">\n","protected":false},"excerpt":{"rendered":"<p>Le secteur h\u00f4telier tunisien est en phase de recalibrage. Pression sur les marges, mont\u00e9e des standards internationaux, client plus exigeant. Dans ce contexte, la nomination de Youssef Zbidi \u00e0 la t\u00eate de The Nine Lifestyle Experience n\u2019est pas un simple mouvement RH. C\u2019est un indicateur de repositionnement. Profil de Youssef Zbidi : un mix sales, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":69695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"Nomination de Youssef Zbidi \u00e0 The Nine : analyse d\u2019un repositionnement strat\u00e9gique dans l\u2019h\u00f4tellerie tunisienne.","_seopress_robots_index":"","footnotes":""},"categories":[61],"tags":[],"class_list":{"0":"post-69692","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"_links":{"self":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/69692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/comments?post=69692"}],"version-history":[{"count":1,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/69692\/revisions"}],"predecessor-version":[{"id":69696,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/69692\/revisions\/69696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/media\/69695"}],"wp:attachment":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/media?parent=69692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/categories?post=69692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/tags?post=69692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}