{"id":66800,"date":"2025-05-19T16:52:24","date_gmt":"2025-05-19T15:52:24","guid":{"rendered":"https:\/\/plumeseconomiques.com\/fr\/?p=66800"},"modified":"2025-05-19T16:54:05","modified_gmt":"2025-05-19T15:54:05","slug":"ashok-leyland-debarque-en-tunisie-un-partenariat-strategique-avec-syllectum-pour-une-mobilite-durable","status":"publish","type":"post","link":"https:\/\/plumeseconomiques.com\/fr\/news\/ashok-leyland-debarque-en-tunisie-un-partenariat-strategique-avec-syllectum-pour-une-mobilite-durable\/","title":{"rendered":"Ashok Leyland D\u00e9barque en Tunisie : Un Partenariat Strat\u00e9gique avec Syllectum pour une Mobilit\u00e9 Durable"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Ashok Leyland D\u00e9barque en Tunisie : Un Partenariat Strat\u00e9gique avec Syllectum pour une Mobilit\u00e9 Durable<\/strong><br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> Ashok Leyland, G\u00e9ant Indien des Poids Lourds, Choisit la Tunisie pour Son Expansion en Afrique du Nord<\/strong><br \/>\n<\/span><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"color: #000000;\">L\u2019industrie automobile tunisienne vient de gagner un acteur majeur : <strong>Ashok Leyland<\/strong>, constructeur indien leader de v\u00e9hicules industriels et filiale du groupe <strong>Hinduja<\/strong>, officialise son implantation en Tunisie via un <strong>partenariat strat\u00e9gique<\/strong> avec <strong>Syllectum Cars and Trucks<\/strong>.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"color: #000000;\">L\u2019annonce a \u00e9t\u00e9 faite lors d\u2019un <strong>meeting exclusif<\/strong> le <strong>16 mai 2025<\/strong> \u00e0 l\u2019h\u00f4tel Asdrubal Hammamet, o\u00f9 <strong>Wael Abderrahmen Chouikh<\/strong>, Directeur G\u00e9n\u00e9ral de Syllectum, a d\u00e9voil\u00e9 les ambitions communes des deux groupes.<\/span><\/p>\n<hr \/>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> Pourquoi la Tunisie ? Les Enjeux du Partenariat Ashok Leyland \u2013 Syllectum<\/strong><br \/>\n<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>\u2705 1. Renforcer la Pr\u00e9sence en Tunisie et en Afrique du Nord<\/strong><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"color: #000000;\">Ce partenariat vise \u00e0 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"color: #000000;\"><strong>D\u00e9velopper des solutions de mobilit\u00e9 adapt\u00e9es<\/strong> aux besoins locaux (poids lourds, bus, v\u00e9hicules \u00e9lectriques et hybrides).<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"color: #000000;\"><strong>\u00c9tendre le r\u00e9seau de distribution et de service apr\u00e8s-vente<\/strong> d\u2019Ashok Leyland dans la r\u00e9gion.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"color: #000000;\"><strong>Proposer des solutions de financement innovantes<\/strong> pour faciliter l\u2019acc\u00e8s aux v\u00e9hicules professionnels.<\/span><\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>\u2705 2. Une Offre Ax\u00e9e sur la Durabilit\u00e9 et l\u2019Innovation<\/strong><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"color: #000000;\">Ashok Leyland mise sur :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"color: #000000;\"><strong>Des camions et bus \u00e9lectriques\/hybrides<\/strong>, align\u00e9s sur les tendances mondiales de mobilit\u00e9 propre.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"color: #000000;\"><strong>Des technologies modulaires<\/strong> pour s\u2019adapter aux infrastructures locales.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"color: #000000;\"><strong>L\u2019expertise indienne en v\u00e9hicules robustes<\/strong>, id\u00e9aux pour les march\u00e9s \u00e9mergents.<\/span><\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>\u2705 3. Une Porte d\u2019Entr\u00e9e vers l\u2019Afrique<\/strong><br \/>\n<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"color: #000000;\">La Tunisie sert de <strong>hub strat\u00e9gique<\/strong> pour Ashok Leyland afin de :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"color: #000000;\"><strong>P\u00e9n\u00e9trer le march\u00e9 nord-africain<\/strong> (Alg\u00e9rie, Libye, Maroc).<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"color: #000000;\"><strong>Exporter vers l\u2019Afrique subsaharienne<\/strong> gr\u00e2ce aux accords de libre-\u00e9change tunisiens.<\/span><\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> Ashok Leyland en Bref : Un Leader Mondial qui Monte en Puissance<\/strong><br \/>\n<\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"color: #000000;\"><strong>2\u00e8me plus grand fabricant de bus au monde<\/strong>.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"color: #000000;\"><strong>Filiale du g\u00e9ant Hinduja<\/strong> (conglom\u00e9rat pr\u00e9sent dans 38 pays).<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"color: #000000;\"><strong>Expertise reconnue en v\u00e9hicules utilitaires et \u00e9nergies alternatives<\/strong>.<\/span><\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> Quelles Perspectives pour la Tunisie ?<\/strong><br \/>\n<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"color: #000000;\">Ce partenariat pourrait :<\/span><br \/>\n<span style=\"color: #000000;\">\u2714 <strong>Stimuler l\u2019emploi<\/strong> dans le secteur automobile.<\/span><br \/>\n<span style=\"color: #000000;\">\u2714 <strong>Acc\u00e9l\u00e9rer l\u2019adoption des v\u00e9hicules \u00e9lectriques<\/strong> en Tunisie.<\/span><br \/>\n<span style=\"color: #000000;\">\u2714 <strong>Positionner le pays comme un hub logistique r\u00e9gional<\/strong>.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>\u00ab Ce partenariat refl\u00e8te notre engagement envers l\u2019innovation et la durabilit\u00e9, tout en nous permettant de mieux r\u00e9pondre aux d\u00e9fis du march\u00e9 africain. \u00bb<\/em><\/span><br \/>\n<span style=\"color: #000000;\"><strong>\u2013 Wael Abderrahmen Chouikh, DG de Syllectum Cars and Trucks<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Lire aussi:<\/strong><\/p>\n<div class=\"gsc-thumbnail-inside\">\n<div class=\"gs-title\"><a class=\"gs-title\" dir=\"ltr\" href=\"https:\/\/plumeseconomiques.com\/fr\/amp\/news\/karim-haggui-devient-lambassadeur-foot-de-total-tunisie\/?amp\" data-cturl=\"https:\/\/www.google.com\/url?client=internal-element-cse&amp;cx=011238217578432545340:5m9aarzzppc&amp;q=https:\/\/plumeseconomiques.com\/fr\/amp\/news\/karim-haggui-devient-lambassadeur-foot-de-total-tunisie\/%3Famp&amp;sa=U&amp;ved=2ahUKEwiUh8L78K-NAxWacKQEHQw8I4AQFnoECAgQAQ&amp;usg=AOvVaw0qTFAWHtLIFiyGu1UySXir&amp;fexp=72956999,72956998\" data-ctorig=\"https:\/\/plumeseconomiques.com\/fr\/amp\/news\/karim-haggui-devient-lambassadeur-foot-de-total-tunisie\/?amp\">KARIM HAGGUI devient l&rsquo;ambassadeur foot de TOTAL TUNISIE &#8230;<\/a><\/div>\n<\/div>\n<div class=\"gsc-thumbnail-inside\">\n<div class=\"gs-title\"><a class=\"gs-title\" dir=\"ltr\" href=\"https:\/\/plumeseconomiques.com\/fr\/amp\/news\/total-tunisie-est-elu-service-client-de-lannee-pour-la-2e-annee-consecutive\/\" data-cturl=\"https:\/\/www.google.com\/url?client=internal-element-cse&amp;cx=011238217578432545340:5m9aarzzppc&amp;q=https:\/\/plumeseconomiques.com\/fr\/amp\/news\/total-tunisie-est-elu-service-client-de-lannee-pour-la-2e-annee-consecutive\/&amp;sa=U&amp;ved=2ahUKEwiUh8L78K-NAxWacKQEHQw8I4AQFnoECAEQAg&amp;usg=AOvVaw1j8_mSHn3SNWsNKQssLehJ&amp;fexp=72956999,72956998\" data-ctorig=\"https:\/\/plumeseconomiques.com\/fr\/amp\/news\/total-tunisie-est-elu-service-client-de-lannee-pour-la-2e-annee-consecutive\/\">Total Tunisie est \u00e9lu \u00ab Service Client de l&rsquo;ann\u00e9e<\/a><\/div>\n<\/div>\n<div class=\"gsc-thumbnail-inside\">\n<div class=\"gs-title\"><a class=\"gs-title\" dir=\"ltr\" href=\"https:\/\/plumeseconomiques.com\/fr\/amp\/tag\/total-rubia-truck-center\/\" data-cturl=\"https:\/\/www.google.com\/url?client=internal-element-cse&amp;cx=011238217578432545340:5m9aarzzppc&amp;q=https:\/\/plumeseconomiques.com\/fr\/amp\/tag\/total-rubia-truck-center\/&amp;sa=U&amp;ved=2ahUKEwiUh8L78K-NAxWacKQEHQw8I4AQFnoECAUQAQ&amp;usg=AOvVaw15Ws4Oo9yVbquSretJ_p83&amp;fexp=72956999,72956998\" data-ctorig=\"https:\/\/plumeseconomiques.com\/fr\/amp\/tag\/total-rubia-truck-center\/\">TOTAL RUBIA <b>TRUCK<\/b> CENTER &#8211; Plumes Economiques<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ashok Leyland, G\u00e9ant Indien des Poids Lourds, Choisit la Tunisie pour Son Expansion en Afrique du Nord<\/p>\n","protected":false},"author":1,"featured_media":66805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Ashok Leyland D\u00e9barque en Tunisie : Un Partenariat","_seopress_titles_desc":"Ashok Leyland, g\u00e9ant indien des poids lourds, s\u2019implante en Tunisie via Syllectum. Objectif : d\u00e9velopper des bus et camions \u00e9lectriques pour l\u2019Afrique","_seopress_robots_index":"","footnotes":""},"categories":[61],"tags":[],"class_list":{"0":"post-66800","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"_links":{"self":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/66800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/comments?post=66800"}],"version-history":[{"count":0,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/66800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/media\/66805"}],"wp:attachment":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/media?parent=66800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/categories?post=66800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/tags?post=66800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}