{"id":57022,"date":"2022-05-01T01:54:22","date_gmt":"2022-05-01T00:54:22","guid":{"rendered":"https:\/\/www.plumeseconomiques.com\/fr\/?p=57022"},"modified":"2022-05-01T01:54:22","modified_gmt":"2022-05-01T00:54:22","slug":"fusion-dessence-avec-mediacom-pour-former-essencemediacom-et-le-lancement-mondial-de-groupm-nexus","status":"publish","type":"post","link":"https:\/\/plumeseconomiques.com\/fr\/international-echo\/fusion-dessence-avec-mediacom-pour-former-essencemediacom-et-le-lancement-mondial-de-groupm-nexus\/","title":{"rendered":"Fusion d\u2019Essence avec MediaCom pour former EssenceMediacom et le lancement mondial de GroupM Nexus"},"content":{"rendered":"
Fusion d\u2019Essence avec MediaCom pour former EssenceMediacom et le lancement mondial de GroupM Nexus<\/h5>\n
Essence et MediaCom fusionnent pour former EssenceMediacom. C\u2019est une des annonces de la derni\u00e8re \u00e9tape de la transformation de GroupM (WPP) annonc\u00e9e hier. Par ailleurs, GroupM Nexus se lance \u00e0 l’\u00e9chelle mondiale en tant que r\u00e9seau d\u00e9di\u00e9 tech tandis que Mindshare finalise l’int\u00e9gration de l\u2019agence Neo.<\/span><\/div>\n
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Ces mouvements s\u2019inscrivent dans la continuit\u00e9 du lancement, en avril 2021, de Choreograph, soci\u00e9t\u00e9 de data et technologie de WPP.<\/span><\/div>\n
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Ainsi, les marques tech telles que Finecast, Xaxis et GroupM Services\u00a0 vont \u00eatre r\u00e9unies pour former GroupM Nexus, entit\u00e9 sp\u00e9cialis\u00e9e dans l\u2019activation AdTech. GroupM Nexus va se lancer en tant qu’organisation mondiale avec 9 000 experts du num\u00e9rique de la Tech dans le domaine des plateformes, du search, des r\u00e9seaux sociaux, du programmatique, de l’IA ou de la data.<\/span><\/div>\n
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Globalement, EssenceMediacom repr\u00e9sentera 10 000 employ\u00e9s dans 125 bureaux en 2023.<\/span><\/div>\n
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Mindshare finalise l’int\u00e9gration des 1 200 experts et consultants en performance de Neo. Mindshare et Neo op\u00e9reront sous la marque Mindshare mais conserveront et adapteront le mod\u00e8le d’exploitation de Neo, bas\u00e9 sur les solutions de performance. <\/span><\/div>\n
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Les 1 200 experts et consultants en performance de Neo seront int\u00e9gr\u00e9s aux 10 000 sp\u00e9cialistes m\u00e9dias de Mindshare et les services num\u00e9riques de Neo seront enti\u00e8rement int\u00e9gr\u00e9s \u00e0 l’offre de Mindshare et GroupM.<\/span><\/div>\n
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Lire aussi:<\/strong><\/strong><\/p>\n
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L’annonce des 10 premiers projets m\u00e9diatiques du concours Media<\/b> …<\/a><\/p>\n
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La DW Akademie pr\u00e9sente l’\u00e9quipe gagnante de son concours …<\/a><\/p>\n
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\u00ab\u00a0Joussour\u00a0\u00bb: expo et performances \u00e0 la M\u00e9dia<\/b> de Yasmine …<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Fusion d\u2019Essence avec MediaCom pour former EssenceMediacom et le lancement mondial de GroupM Nexus Essence et MediaCom fusionnent pour former EssenceMediacom. C\u2019est une des annonces de la derni\u00e8re \u00e9tape de la transformation de GroupM (WPP) annonc\u00e9e hier. Par ailleurs, GroupM Nexus se lance \u00e0 l’\u00e9chelle mondiale en tant que r\u00e9seau d\u00e9di\u00e9 tech tandis que Mindshare […]<\/p>\n","protected":false},"author":1,"featured_media":57023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[78],"tags":[4185,4537,4538,4536,2196],"class_list":{"0":"post-57022","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-international-echo","8":"tag-essence","9":"tag-essencemediacom","10":"tag-groupm-nexus","11":"tag-mediacom","12":"tag-mondial"},"_links":{"self":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/57022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/comments?post=57022"}],"version-history":[{"count":0,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/57022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/media\/57023"}],"wp:attachment":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/media?parent=57022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/categories?post=57022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/tags?post=57022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}