{"id":27934,"date":"2013-12-10T13:43:26","date_gmt":"2013-12-10T13:43:26","guid":{"rendered":""},"modified":"2013-12-10T13:43:26","modified_gmt":"2013-12-10T13:43:26","slug":"ASR-sensibilisation-sur-les-accidents-de-la-Rout","status":"publish","type":"post","link":"https:\/\/plumeseconomiques.com\/fr\/communique\/ASR-sensibilisation-sur-les-accidents-de-la-Rout\/","title":{"rendered":"ASR: sensibilisation sur les accidents de la Route"},"content":{"rendered":"<p style=\"line-height: 150%; text-align: justify;\"><span style=\"font-size: 12pt; font-family: georgia,palatino;\"><span style=\"line-height: 150%;\"><span style=\"font-size: 12pt; line-height: 150%; font-family: georgia,palatino;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: 2px 10px 5px 2px;\" alt=\"ASR-plumes economiques-\" src=\"https:\/\/www.plumeseconomiques.com\/images\/M_images\/Decembre-2013\/ASR-plumes_economiques-.jpg\" height=\"381\" width=\"600\" \/><em><strong><span style=\"font-size: 12pt; font-family: georgia,palatino;\"><span style=\"line-height: 150%;\"><span style=\"font-size: 36pt; color: #993300;\">E<\/span>n partenariat avec Alpha Hyundai Motor,&nbsp;<\/span><\/span>L\u0092association \u00ab&nbsp;Les Ambassadeurs de la S\u00e9curit\u00e9 routi\u00e8re, ASR\u00bb pr\u00e9sente une nouvelle campagne de sensibilisation sur la gravit\u00e9 des accidents de la route.<\/strong><\/em><\/span><\/span><\/span><\/p>\n<p style=\"line-height: 150%; text-align: justify;\"><span style=\"font-size: 12pt; font-family: georgia,palatino;\">ASR vient de pr\u00e9senter la campagne, lors d\u0092une conf\u00e9rence de presse, en pr\u00e9sence des parties prenantes de la s\u00e9curit\u00e9 routi\u00e8re et la soci\u00e9t\u00e9 Alpha Hyundai Motor, sponsor officiel de la campagne.<\/span><\/p>\n<p style=\"line-height: 150%; text-align: justify;\"><span style=\"font-size: 12pt; font-family: georgia,palatino;\">Cette campagne de sensibilisation touche&nbsp;toutes les cat\u00e9gories des usagers de la route (pi\u00e9tons, conducteurs de voitures ou de deux roues\u0085). La strat\u00e9gie de communication tire profit des d\u00e9faillances des campagnes classiques de sensibilisation, mat\u00e9rialis\u00e9s par les chiffres alarmants sur le terrain puisque la Tunisie compte la moyenne de 04 morts par jour et 40 bless\u00e9s par jour (chaque ann\u00e9e, le monde perd 1,3 million personnes sur les routes). La nouvelle strat\u00e9gie de communication s\u0092oriente vers une vision positive afin de faire participer le grand public \u00e0 la lutte contre ces accidents.<\/span><\/p>\n<p style=\"line-height: 150%; text-align: justify;\"><span style=\"font-size: 12pt; font-family: georgia,palatino;\"><b>Les objectifs de la campagne&nbsp;:<\/b><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 12pt; font-family: georgia,palatino;\">Garantir le du droit \u00e0 la vie et minimiser les d\u00e9g\u00e2ts humains des accidents de route,<\/span><\/li>\n<li><span style=\"font-size: 12pt; font-family: georgia,palatino;\">Mettre l\u0092accent sur le principe de la responsabilit\u00e9 collective des usagers de la route,<\/span><\/li>\n<li><span style=\"font-size: 12pt; font-family: georgia,palatino;\">Inciter l\u0092ensemble des citoyens \u00e0 renforcer l\u0092effort national contre les accidents de la route,<\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: 0.0001pt; line-height: 150%; text-align: justify;\"><span style=\"font-size: 12pt; font-family: georgia,palatino;\">La campagne se fera \u00e0 travers un ensemble d\u0092outils de communication \u00e0 savoir&nbsp;:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 12pt; font-family: georgia,palatino;\">Des affiches en b\u00e2ches install\u00e9es dans les zones d\u0092affichage urbain,<\/span><\/li>\n<li><span style=\"font-size: 12pt; font-family: georgia,palatino;\">Des spots radios,<\/span><\/li>\n<li><span style=\"font-size: 12pt; font-family: georgia,palatino;\">Des visuels dans les journaux tunisiens,<\/span><\/li>\n<li><span style=\"font-size: 12pt; font-family: georgia,palatino;\">Des spots \u00ab&nbsp;vid\u00e9o Web&nbsp;\u00bb \u00e0 diffuser sur internet.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify; line-height: 150%;\"><span style=\"font-size: 12pt; font-family: georgia,palatino;\">La campagne est soutenue par le programme social Hyundai Social Responsability qui finance des projets \u00e0 buts non lucratifs partout dans le monde. Ce projet d\u0092inscrit dans le volet social du programme, qui englobe aussi deux autres volets \u00e9conomique et environnemental.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASR: sensibilisation sur les accidents de la Route<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[62],"tags":[],"class_list":{"0":"post-27934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-communique"},"_links":{"self":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/27934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/comments?post=27934"}],"version-history":[{"count":0,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/27934\/revisions"}],"wp:attachment":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/media?parent=27934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/categories?post=27934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/tags?post=27934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}