{"id":26062,"date":"2012-05-02T11:27:22","date_gmt":"2012-05-02T11:27:22","guid":{"rendered":""},"modified":"2012-05-02T11:27:22","modified_gmt":"2012-05-02T11:27:22","slug":"Un-dispositif-digital-innovant-pour-le-lancement-de-4008-en-Fran","status":"publish","type":"post","link":"https:\/\/plumeseconomiques.com\/fr\/conso\/voiture\/Un-dispositif-digital-innovant-pour-le-lancement-de-4008-en-Fran\/","title":{"rendered":"Un dispositif digital innovant pour le lancement de 4008 en France"},"content":{"rendered":"<p>&nbsp;<span style=\"font-family: georgia,palatino;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: 2px; border: medium inset #cc9999; float: left;\" alt=\"pegeot-1\" src=\"https:\/\/www.plumeseconomiques.com\/images\/M_images\/pegeot-1.jpg\" width=\"200\" height=\"150\" \/><strong><span style=\"background-color: #666699; font-size: 18pt; color: #ffffff;\"><\/span> <span class=\"date_actu\"><span class=\"chapo\"><span class=\"lettrine\"><span style=\"font-size: 18pt; background-color: #666699; color: #ffffff;\">A<\/span> quelques jours du lancement commercial de la Peugeot 4008 en France, la cha\u00eene YouTube Peugeot France rev\u00eat les couleurs du nouveau SUV de la marque.<\/span><\/span><\/span><\/strong><\/span><\/p>\n<p><span style=\"font-family: georgia,palatino;\">Avec ce dispositif, Peugeot poursuit une strat\u00e9gie digitale interactive qui lui a r\u00e9ussi lors du lancement de la Nouvelle 208. La 208 Interactive Experience a \u00e9t\u00e9 ainsi vue plus de 3 millions de fois sur YouTube.&nbsp;<\/span><\/p>\n<p><span style=\"font-family: georgia,palatino;\">Jusqu\u0092au10 mai, date de son lancement, la Peugeot 4008 s\u0092\u00e9chappe sur la cha\u00eene YouTube Peugeot France et invite les internautes \u00e0 la retrouver ! Par\u00e9e pour toutes les aventures, la Peugeot 4008 d\u00e9montre l\u0092\u00e9tendue de ses qualit\u00e9s dans 6 vid\u00e9os qui l\u0092entra\u00eenent des rues de Rome \u00e0 la c\u00f4te californienne, en passant par New York et Vancouver.<\/span><\/p>\n<p><span style=\"font-family: georgia,palatino;\">Dans chaque vid\u00e9o, l\u0092internaute doit retrouver 4008 dans le trafic ou le paysage afin d\u0092acc\u00e9der \u00e0 l\u0092\u00e9tape suivante. Les participants ayant rep\u00e9r\u00e9 le SUV dans les 6 films s\u0092inscrivent ensuite au tirage sort qui permettra de d\u00e9signer les heureux gagnants de s\u00e9jours d\u0092exception.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/peugeotfrance\"><\/a><a href=\"http:\/\/www.youtube.com\/peugeotfrance\">http:\/\/www.youtube.com\/peugeotfrance<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un dispositif digital innovant pour le lancement de 4008 en France<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-26062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-voiture"},"_links":{"self":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/26062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/comments?post=26062"}],"version-history":[{"count":0,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/26062\/revisions"}],"wp:attachment":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/media?parent=26062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/categories?post=26062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/tags?post=26062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}