{"id":25375,"date":"2012-01-02T19:34:06","date_gmt":"2012-01-02T19:34:06","guid":{"rendered":""},"modified":"2012-01-02T19:34:06","modified_gmt":"2012-01-02T19:34:06","slug":"Peugeot-France-des-nouvelles-nominations","status":"publish","type":"post","link":"https:\/\/plumeseconomiques.com\/fr\/communique\/Peugeot-France-des-nouvelles-nominations\/","title":{"rendered":"Peugeot France : des nouvelles nominations"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.plumeseconomiques.com\/images\/stories\/logo-peugeot-508x386.jpg\" border=\"0\" \/><strong><span style=\"font-size: large;\"><span style=\"color: #ff0000;\">X<\/span><\/span>avier <a class=\"zem_slink\" href=\"http:\/\/www.peugeot.com\" title=\"Peugeot\" rel=\"homepage\">Peugeot<\/a>, Directeur du Produit Peugeot Guillaume Couzy, Directeur Marketing et Communication Peugeot\u00a0 02\/01\/2012<\/strong> <strong><br \/>Xavier  Peugeot est nomm\u00e9 Directeur du Produit Peugeot. Guillaume Couzy est  nomm\u00e9 Directeur Marketing et Communication Peugeot. Ces prises de  fonctions s\u0092effectuent \u00e0 compter du 2 janvier 2012. Les deux dirigeants  sont plac\u00e9s sous l\u0092autorit\u00e9 de Vincent Rambaud, confirm\u00e9 dans sa  fonction de <a class=\"zem_slink\" href=\"http:\/\/en.wikipedia.org\/wiki\/Director-general\" title=\"Director-general\" rel=\"wikipedia\">Directeur G\u00e9n\u00e9ral<\/a> de la Marque. <\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Guillaume  Couzy, 42 ans, dipl\u00f4m\u00e9 de l\u0092<a class=\"zem_slink\" href=\"http:\/\/maps.google.com\/maps?ll=48.8541722222,2.32846944444&amp;spn=0.01,0.01&amp;q=48.8541722222,2.32846944444%20%28Institut%20d%27%C3%89tudes%20Politiques%20de%20Paris%29&amp;t=h\" title=\"Institut d'\u00c9tudes Politiques de Paris\" rel=\"geolocation\">IEP Paris<\/a> et titulaire d\u0092un Master de  gestion <a class=\"zem_slink\" href=\"http:\/\/en.wikipedia.org\/wiki\/The_Internationale\" title=\"The Internationale\" rel=\"wikipedia\">Internationale<\/a>, a rejoint la Marque Peugeot en 1993. Il a exerc\u00e9  plusieurs fonctions de Direction au <a class=\"zem_slink\" href=\"http:\/\/maps.google.com\/maps?ll=-15.75,-47.95&amp;spn=10.0,10.0&amp;q=-15.75,-47.95%20%28Brazil%29&amp;t=h\" title=\"Brazil\" rel=\"geolocation\">Br\u00e9sil<\/a>, <a class=\"zem_slink\" href=\"http:\/\/maps.google.com\/maps?ll=38.7666666667,-9.15&amp;spn=10.0,10.0&amp;q=38.7666666667,-9.15%20%28Portugal%29&amp;t=h\" title=\"Portugal\" rel=\"geolocation\">Portugal<\/a> et Mexique avant  de devenir Directeur G\u00e9n\u00e9ral de la filiale br\u00e9silienne. C\u0092est dans un  contexte de mont\u00e9e en gamme et d\u0092internationalisation de Peugeot qu\u0092il  pourra compter sur les \u00e9quipes publicit\u00e9, digital, lancements,  partenariats, image de <a class=\"zem_slink\" href=\"http:\/\/en.wikipedia.org\/wiki\/Brand\" title=\"Brand\" rel=\"wikipedia\">marque<\/a> et communication pour d\u00e9ployer la  strat\u00e9gie et l\u0092identit\u00e9 de la Marque au niveau mondial.<\/p>\n<p>Dans le  cadre de la nouvelle organisation, <a class=\"zem_slink\" href=\"http:\/\/maps.google.com\/maps?ll=29.3666666667,-94.9738888889&amp;spn=0.1,0.1&amp;q=29.3666666667,-94.9738888889%20%28La%20Marque%2C%20Texas%29&amp;t=h\" title=\"La Marque, Texas\" rel=\"geolocation\">La Marque<\/a> est renforc\u00e9e par  l\u0092attribution de la responsabilit\u00e9 directe de sa politique Produit.  Xavier Peugeot, jusque l\u00e0 Directeur Marketing et Communication Peugeot  pourra ainsi s\u0092appuyer sur les \u00e9quipes gamme Peugeot, prix, produits  futurs et synth\u00e8ses clients dans le pilotage de la strat\u00e9gie de mont\u00e9e  en gamme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peugeot France : des nouvelles nominations <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[62],"tags":[],"class_list":{"0":"post-25375","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-communique"},"_links":{"self":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/25375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/comments?post=25375"}],"version-history":[{"count":0,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/posts\/25375\/revisions"}],"wp:attachment":[{"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/media?parent=25375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/categories?post=25375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plumeseconomiques.com\/fr\/wp-json\/wp\/v2\/tags?post=25375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}